{"id":927,"date":"2016-04-15T13:22:06","date_gmt":"2016-04-15T11:22:06","guid":{"rendered":"https:\/\/barcelonatribuna.com\/?p=927\/"},"modified":"2017-11-07T13:30:15","modified_gmt":"2017-11-07T12:30:15","slug":"barcelona-tribuna-con-josep-maria-bartomeu","status":"publish","type":"post","link":"https:\/\/old.barcelonatribuna.com\/es\/barcelona-tribuna-con-josep-maria-bartomeu\/","title":{"rendered":"Barcelona Tribuna con Josep Maria Bartomeu"},"content":{"rendered":"

[et_pb_section admin_label=\u00bbSection\u00bb fullwidth=\u00bbon\u00bb specialty=\u00bboff\u00bb transparent_background=\u00bboff\u00bb allow_player_pause=\u00bboff\u00bb inner_shadow=\u00bboff\u00bb parallax=\u00bboff\u00bb parallax_method=\u00bboff\u00bb make_fullwidth=\u00bboff\u00bb use_custom_width=\u00bboff\u00bb width_unit=\u00bbon\u00bb make_equal=\u00bboff\u00bb use_custom_gutter=\u00bboff\u00bb module_class=\u00bbheader_interior\u00bb][et_pb_fullwidth_header admin_label=\u00bbFullwidth Header\u00bb title=\u00bbBarcelona Tribuna con Josep Maria Bartomeu\u00bb background_layout=\u00bblight\u00bb text_orientation=\u00bbleft\u00bb header_fullscreen=\u00bboff\u00bb header_scroll_down=\u00bboff\u00bb background_url=\u00bbhttps:\/\/old.barcelonatribuna.com\/wp-content\/uploads\/2017\/01\/header_interior.png\u00bb background_color=\u00bb#012c59″ parallax=\u00bboff\u00bb parallax_method=\u00bboff\u00bb content_orientation=\u00bbcenter\u00bb image_orientation=\u00bbcenter\u00bb custom_button_one=\u00bboff\u00bb button_one_border_radius=\u00bb0″ button_one_letter_spacing=\u00bb0″ button_one_use_icon=\u00bbdefault\u00bb button_one_icon_placement=\u00bbright\u00bb button_one_on_hover=\u00bbon\u00bb button_one_border_radius_hover=\u00bb0″ button_one_letter_spacing_hover=\u00bb0″ custom_button_two=\u00bboff\u00bb button_two_border_radius=\u00bb0″ button_two_letter_spacing=\u00bb0″ button_two_use_icon=\u00bbdefault\u00bb button_two_icon_placement=\u00bbright\u00bb button_two_on_hover=\u00bbon\u00bb button_two_border_radius_hover=\u00bb0″ button_two_letter_spacing_hover=\u00bb0″ subhead=\u00bbPresidente del Futbol Club Barcelona\u00bb] [\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section admin_label=\u00bbSection\u00bb fullwidth=\u00bboff\u00bb specialty=\u00bboff\u00bb transparent_background=\u00bboff\u00bb allow_player_pause=\u00bboff\u00bb inner_shadow=\u00bboff\u00bb parallax=\u00bboff\u00bb parallax_method=\u00bboff\u00bb make_fullwidth=\u00bboff\u00bb use_custom_width=\u00bboff\u00bb width_unit=\u00bbon\u00bb make_equal=\u00bboff\u00bb use_custom_gutter=\u00bboff\u00bb][et_pb_row admin_label=\u00bbRow\u00bb][et_pb_column type=\u00bb3_4″][et_pb_video admin_label=\u00bbVideo\u00bb src=\u00bbhttps:\/\/vimeo.com\/171380225″ image_src=\u00bbhttps:\/\/vimeo.com\/171380225″] [\/et_pb_video][et_pb_text admin_label=\u00bbTexto descripci\u00f3n de la conferencia\u00bb background_layout=\u00bblight\u00bb text_orientation=\u00bbleft\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb module_class=\u00bbtext_conferencia\u00bb]<\/p>\n

Presenta<\/strong>
\nJaume Gir\u00f3, Presidente del Barcelona Tribuna<\/p>\n

Fecha y ubicaci\u00f3n<\/strong>
\n15.04.2016 – 13:30
\nHotel El Palace de Barcelona, Gran Via de les Corts Catalanes, 668<\/a>.<\/p>\n

Resumen de la conferencia<\/h3>\n

El presidente del FC Barcelona, Josep Maria Bartomeu<\/strong>, pronunci\u00f3 la conferencia \u00abEl impacto del FC Barcelona en el mundo<\/strong>\u00bb en el foro Barcelona Tribuna. En su discurso, Bartomeu habl\u00f3 del estilo propio del Bar\u00e7a que ha conseguido establecer un modelo de club de importancia y referencia, tanto a nivel local como global, donde no s\u00f3lo el juego es importante sino todos los valores que se pueden llegar a transmitir a trav\u00e9s de \u00e9l. En este sentido, Bartomeu record\u00f3: \u00abNo estar\u00edamos donde estamos si ya hace unos a\u00f1os no hubi\u00e9ramos hecho una apuesta por la globalidad sin perder la identidad<\/strong>. Esta es una parte del encanto que como club y como marca tenemos. \u00bb<\/p>\n

Adem\u00e1s de subrayar el esfuerzo del club para tener representaci\u00f3n en todos los continentes a trav\u00e9s de las oficinas internacionales que garantizan acceso a todos los mercados y aficiones, Bartomeu explic\u00f3 que el estilo de juego y la gesti\u00f3n propias del club han cautivado \u00bb el coraz\u00f3n del mundo \u00ab, seg\u00fan sus propias palabras. Para ejemplificarlo, dio las cifras de 230 millones de seguidores en las redes sociales y 400 millones de p\u00e1ginas vistas en la web del club. \u00abSi lo comparamos con cualquier otra instituci\u00f3n en el mundo, nos da una medida del grado de aceptaci\u00f3n del Bar\u00e7a \u00ab, reflexion\u00f3 el presidente.<\/p>\n

Josep Maria Bartomeu habl\u00f3 tambi\u00e9n del compromiso del club con la formaci\u00f3n deportiva y de valores de los j\u00f3venes a trav\u00e9s de la Fundaci\u00f3n del FC Barcelona que actualmente reciben unos 500.000 ni\u00f1os en 51 pa\u00edses diferentes<\/strong>. El presidente record\u00f3 que su apuesta por la infancia es clara tanto a trav\u00e9s de las colaboraciones con organizaciones tan importantes como UNICEF, como a trav\u00e9s de La Mas\u00eda.<\/p>\n

El presidente del Bar\u00e7a record\u00f3 el impacto y las sinergias entre la ciudad de Barcelona y el club, especialmente en el \u00e1mbito de los negocios. Para ello, cit\u00f3 un estudio de la consultora Deloitte que, seg\u00fan datos de la \u00faltima temporada, asegura que el motivo principal para visitar la Ciudad Condal del 6% de los visitantes est\u00e1 directamente relacionado con el FC Barcelona. Este mismo estudio tambi\u00e9n se\u00f1ala que el 1,5% del PIB de Barcelona est\u00e1 generado por actividades vinculadas al Bar\u00e7a. Seg\u00fan Bartomeu, estas cifras son posibles gracias a una gesti\u00f3n llena de valores como la creatividad y la innovaci\u00f3n<\/strong>.<\/p>\n

Josep Maria Bartomeu tambi\u00e9n hizo referencia al Plan Estrat\u00e9gico del FC Barcelona 2016-2021 que tiene como objetivo \u00abseguir liderando el mundo del deporte m\u00e1s all\u00e1 de los \u00e9xitos deportivos\u00bb. Este plan incluye la Masia 360 para ocuparse de los jugadores retirados, una apuesta decidida por las secciones femeninas del club y la materializaci\u00f3n del llamado \u00abEspacio Bar\u00e7a\u00bb, entre otros, seg\u00fan explic\u00f3 el presidente.<\/p>\n

Ya en el turno de preguntas, Bartomeu respondi\u00f3 las inquietudes del auditorio sobre el encaje del Bar\u00e7a en el momento pol\u00edtico de Catalu\u00f1a, aclarando que el club siempre estar\u00e1 al lado de la mayor\u00eda democr\u00e1tica<\/strong>. Tambi\u00e9n en el \u00e1mbito institucional asegur\u00f3 que la relaci\u00f3n con el Ayuntamiento de Barcelona es muy buena en cuanto a sus futuros proyectos urban\u00edsticos. Adem\u00e1s, habl\u00f3 de las redes sociales y la adaptaci\u00f3n a la disciplina del equipo, adem\u00e1s de aclarar que el impacto econ\u00f3mico de la eliminaci\u00f3n de la Champions no se percibir\u00eda a las cuentas del club.<\/p>\n

 <\/p>\n

 <\/p>\n

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Conferencia y almuerzo – coloquio \u00abL’impacte del FC Barcelona al m\u00f3n\u00bb con el Sr. Josep Maria Bartomeu, Presidente del Futbol Club Barcelona. 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